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Plans to expand the brand beyond skincare and grow its retailer portfolio.
July 22, 2024
By: Christine Esposito
Editor-in-Chief
American Exchange Group (AXNY Group) has acquired beauty brand Indie Lee, an early player in the clean beauty movement. “We are thrilled to join forces with American Exchange Group, a company that shares our commitment to innovation and excellence. This partnership will enable us to reach new heights and bring our clean, effective beauty products to a wider audience,” said Indie Lee, who founded the brand in 2010. The acquisition marks a strategic milestone for American Exchange Group, a f...
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